Simple Brand Strategy Is Most Effective

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Simple Brand Strategy Is Most Effective

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When I was expanding from a 3500 sq/ft baseball/softball facility to a 9,000 sq/ft facility there were so many logistics to figure out.  Way more issues than I had anticipated-and I anticipated alot!

I can still remember drawing sketch after sketch of how the 6 full-length tunnels would look.  Should the top be 10 feet? 12 ft? 18 ft? Should they be 10 feet wide? 15 feet?  Retractable?

It was at that point that I decided to hire OnDeck sports to visit the facility and literally just make the decision for me.  They had ton it hundreds of times, of course, I should’ve let the professionals help.

We sometimes make things harder for ourselves than they have to be. 

When it comes to marketing your sports business, regardless of what you specialize in, you need to simplify your efforts to get your brand out there. Whether you’re a baseball academy, yoga studio, sports performance center, chiropractor or physical therapist, focusing on a few time tested strategies could be all the marketing you need.

Brand loyalty is what keeps customers coming back.  Just ask Coke or Pepsi.

The service someone receives and the experiences they have when using a product or service is a huge driving force behind a brands success.

A simple marketing strategy can be incredibly effective in producing that loyalty.  Creating the strategy, although often a missed step altogether, is really not the difficult part.  Where so many companies and brands lose their way is in the execution of that strategy.  They are pulled in so many directions that inevitably marketing, for whatever reason, falls to the bottom of the list of what they spend their time on.


Key Areas of Marketing

  • Web
    • SEO/Lead Acquisition/Analytics
  • Social
    • Facebook, Twitter, IG, YouTube
  • Content
    • Digital, Written, Video, Audio
  • Events
    • In-person, Virtual, On-Demand

 

Using them together as a unified strategy can make or break a business. Using one without the other is virtually a waste of time and should most likely be scrapped altogether. If you’re going to do one, you have to do them all. The key is to not only use them all but to use them in conjunction with one another.

Properly set up, all can drive traffic to your website, engage with your existing clients in a way they enjoy, and seek out prospective new clients that you might not have normally been able to reach.

Simple design, relevant content, and consistent messaging is all successful marketing really comes down to.

Most companies understand they should be using social media more, sending mobile-friendly emails, coming up with relevant blogs, or curating in-person experiences more often. The reality is they have to spend the majority of their time on the other areas of running their business like client management, finance, organizational development, and generating new revenue.

Creating a marketing strategy for each product and service isn’t easy.  Add on top of that the unique nature of each platform used for social, web, or email and now we’re looking at a significant amount of hours dedicated to marketing.

Setting aside time to identify who the exact audience is and what the right message takes time and quite a bit of innovation, too.  Taking a new idea, building it out, testing it, and eventually implementing it is how great brands create pipelines of engaged, educated, and ready to buy prospects.  Without that long term mindset, no short term boost in posting on Instagram or rapid-fire email campaign will ever produce sustainable results.

We sometimes make marketing harder than it has to be.  Taking a simple, repeatable approach with clearly established KPI’s is the foundation for any great marketing strategy.  Spending time on the strategy before the execution could ultimately prove to be a massive opportunity.

“If I had one hour to save the world, I would spend fifty-five minutes defining the problem and only five minutes finding the solution. “
​– Albert Einstein

 

 

 

Tim Ziakas-Managing Partner

Tim is a leading resource in the sports and wellness industry.  His focus has been on helping entrepreneurs get the most out of their experiences running sports & wellness-themed companies.  Tim’s work spans from small fitness studios, sport-specific academies, state of the art multi-sport facilities, & wellness professionals such as physical therapists, nutritionists, and chiropractic centers.
Often asked to speak at sports management symposiums and sports management programs at colleges in the Greater NYC area, Tim has also authored the book, “Of Course You Can-Creating Success in the Business of Sports”.

 

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