5 Keys To Marketing Your Sports Business
We sometimes make things more complicated then they need to be. Think about it, you’re guilty of this too. We all are.
When it comes to marketing your sports business, regardless of what you specialize in, you need to simplify your efforts to get your brand out there. Whether you’re a baseball academy, yoga studio, sports performance center, chiropractor or physical therapist, focusing on a few time tested strategies could be all the marketing you need.
Our clients are small businesses and entrepreneurs through and through. Sure, some have multiple locations and generate significant amounts of revenue, but all would be considered small businesses in any way you look at them. They cater to their local communities, often times in a radius of only 10-15 miles. Their core client lives in the same or neighboring community and could choose from a variety of providers in their area for the same services. They could very easily find an industry competitor that’s just as conveniently located.
Brand loyalty is what keeps them coming back. The service they receive and the experience they get when using our clients services is a huge driving force behind their success.
What we’ve learned over the years is that a simple marketing strategy can be incredibly effective in producing that loyalty. Where so many of our clients lose their way is in the execution of that strategy. They are pulled in so many directions that inevitably marketing, for whatever reason, falls to the bottom of the list of what they spend their time on.
A huge part of what we do is making sure this doesn’t happen for our clients. Instead of us simply giving them our advice and telling them what to do, we’ve made it possible to not only identify their areas of need, but take on the role of executing the strategy for them so they know it’s being done the right way.
The 5 functions of marketing we focus on the most are:
Website/Search Engine Optimization
Using them together as one coherent strategy can make or break a sports business. Using one without the other is virtually a waste of time and should most likely be scrapped all together. If you’re going to do one, you have to do them all. The key is to not only use them all, but to use them in conjunction with one another. Properly set up, all can drive traffic to your website, engage with your existing clients in a way they enjoy, and seek out prospective new clients that you might not have normally been able to reach.
Simple design, relevant content, and consistent messaging is all successful marketing really comes down to.
Most of our clients understand they should be using social media more, sending mobile friendly emails, coming up with better blogs, or sending out newsletters more often. The reality is they have to spend the majority of their time on the other areas of running their business, like working with their clients, bookkeeping, managing staff, and the inevitable hiccups that occur when you own your own sports business.
If you think you’d be a good candidate for Parkview Sports to lend a hand with your marketing, or would simply like to have a discussion on how you’re marketing currently, we’d enjoy hearing from you. A really effective marketing plan doesn’t have to cost much either. An organically focused campaign for a few hundred dollars a week can yield impressive results, far better and way cheaper than paid campaigns.
We’re always looking to work with passionate entrepreneurs that are looking to take their businesses to the next level.
Tim Ziakas-Managing Partner