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    Simple Brand Strategy Is Most Effective

    When I was expanding from a 3500 sq/ft baseball/softball facility to a 9,000 sq/ft facility there were so many logistics to figure out.  Way more issues than I had anticipated-and I anticipated alot! I can still remember drawing sketch after sketch of how the 6 full-length tunnels would look.  Should the top be 10 feet? 12 ft? 18 ft? Should they be 10 ...

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    Who Pushes You In Your Sports and Wellness Business?

    So many of the successful sports and wellness entrepreneurs we’ve worked with have one common denominator. Regardless of how successful they’ve been, they’re open to someone pushing them. In some cases Parkview Sports takes on that role and in other cases they have a mentor, adviser, or business coach already. Either way, it’s some...

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    See The Future of the Sports/Fitness Industry?

    It’s Real Estate, and the future is here…. In the year 2001, as you drove along the main roads in your hometown, it would be extremely rare to find industrial parks and retail strip malls that were home to sports or fitness based companies.  You would see locksmiths, lawyers, accountants, barber shops, nail salons, hardware stores, manufact...

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    What Would My Marketing Plan Look Like?

      We believe there are a few fundamentals when building a brand, especially a brand in the sports and wellness industry.  To be a leader in your community you need to be a resource that provides information, education, motivation, and guidance to your clients.  This MUST come in several different forms. When we take on a new project, we do so from...

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    The Brand of Domingo Ayala

    For a 17 year old who is touted as the best recruit in the MLB draft, Domingo Ayala certainly doesn’t shy away from telling people how great he is.  Domingo, from Puerta Plata, Dominican Republic, is definitely comfortable making it known how much money he thinks he should sign for.  And with the amount of people that follow him on social media he’s a...

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